Bono Teams Up With Motorola Cell Phones

It seems that when we think of technology and superstars attach we tin think of nobody but an endorsement deal. Really, what else could it be? Well, Bono of the rock team U2, in his true Bono fashion, has worked approximately this typical cerebral and done something differ and obliging for the greater nice. While Bono, his Product Red initiative for well as his partner Motorola Cell Phones will behalf the true heir is the Global Fund to Fight AIDS, Tuberculosis and Malaria. Whenever Motorola Cell Phones sells a SLVR, KRZR or RAZR phone 50% of that money goes behind to the Global Fund.

The idea is obviously charitable. But it is also to make the everyday consumer aware of global concerns outside of their journal lives. This puts the consumer in tune with the world around them and can spark interest and care about some of these topics like AIDS. It also then puts a consumer who was already out in absence of Motorola Cell Phones contribute to something bigger than themselves. So while Motorola Cell Phones are not Unlocked GSM Cell Phones, they are sold in Verizon stores, the biggest provider in the states as yet. This method many consumers have an opportunity to endow.

This works distinct direction for Motorola Cell Phones and other companies going with the Product Red Initiative, also. In adding apt the shopper arranging to purchase Motorola Cell Phones that day and taught them, there is immediately the chance apt bring new clients to them. For instance, assume a shopper who namely a huge flare of HTC Phones yet is likewise conscious of earth problems. Suppose that person hears of the Product Red Initiative? Well, they might decide to alternate to the extra charitable enterprise, giving up their amuse in Unlocked GSM Cell Phones, and heading to Motorola Cell Phones.

There is also apartment for the instance in which a user simply ambitions a phone and has no preference to 1 company or another. That is, until they here almost Motorola Cell Phones partnering with the Product Red Initiative. That could be ample to sway them.

So meantime the company can enhance client narrations and profits too, the fancy is still that the Global Fund gets more alms through people who might not donate and through a corporation. It is an interesting motif that has generated media hype, though all in entire it seems to have an frank, good shock, naturally better than companies selling their products and nothing more.